Perchance do you also think a Kia is a perfectly good car?
Would you pay 25% more than everyone else for a Kia if it was badge Kia by Apple? I think so
That is the thing, Apple do not do the mid to low end markets. They are focused on the high end range and thus the lead in that area.
Apple are apparently looking to delve into the mid range market though for a variety of products. It will be interesting to see if build quality then suffers as a result...
On a note about Apple the true rip off that I know no one will deny is Accessories. RIP OFF! UTTER RIP OFF! will not argue with anyone on that point.