their staff are grade one bell-ends...
Theyre the sort of people who work at ASDA and have three GCSEs to their name and because they can use the WHOOPS gun or can change the roll of paper on the tills, they get dillusions of grander and move over to the fast lane of retail known as PC World...
After a 2 day intensive course in Swindon, they see themselves as fully certified Intel, Apple, Crucial, Netgear etc. Engineers and the very people who wrote the book on computer and software engineering...
...then you ask them a question which isnt in the PC World Training Manual such as, "what does cache mean?" and they soil themselves....