I dont really want to speculate on it Im afraid. Apple are a world unto themselves on this stuff.
On the 1st day The Lord Said "Let there be turtleneck sweaters" and there was, and it was all good.
And on the second day The Lord Said "Let there be jeans, these shall be worn with the turtleneck sweaters for talking to The Press"
On the Third Day, The Lord Said "Let there be a Branded MP3 player, and let us claim the credit for inventing it, and let us pay the real inventors a royalty for each one sold so they keep quiet about it. Then let us gift it to the masses for twice the price of any other, but package it as a style accessory." This happened and all was good in The Lords Eyes.
On the Forth Day The Lord said "Let us cheapen the production costs, but keep the prices artificially inflated", and Intel produced a backwards step, and all The Faithful wore their Turtlenecks and Jeans, and faithfully replaced their quality hardware.
On the Fifth Day The Lord Said "Let us introduce 6 month product cycles, this will improve profits", and it happened, and The Lord bought a new mansion with the profits.
On the Sixth Day The Lord Said "Let us take out Laptop line, strip lots of things from it, use underpowered hardware, and sell it at the same price as the Really High End stuff". This was done, and The Church profited greatly from Style Obsessed.
On the Seventh Day The Lord Said "This shall be a day of rest, for use to survey out bank balances and snort cocain from the breasts of Brazillian Prostitiutes, while we laugh at the people who buy anything we make", and it was done.